I study the relationships between art, taste, money, and data.
- I lead commercial strategy for clients across Broadway, museums, and attractions, turning qual + quant data into decisions that drive ticket sales and audience growth.
- I’ve managed $3B+ in ticket revenue, bringing 25M+ people to 120+ Broadway shows
- Current and past clients: The Met Museum, The Frick Collection, Lincoln Center Theater, The Wallis, and Broadway shows including Paddington, Illinoise, Buena Vista Social Club, Come From Away, An Enemy of the People, and many more.
- Guest lecturer at Yale School of Drama, MFA Theater Management (2026)
- Guest Lecturer, Cornell/Peking University (2025)
- Moderator/Speaker, Broadway League Spring Road Conference (2024)
- Speaker, Art Museum Marketing Association (AMMA) Annual Conference (2024)
- Speaker, CityGuide Tourism Summit (2024)
- Guest Lecturer, Baruch College MFA (2021-22)
- Panelist/Speaker, Commercial Theatre Institute (2019)
- Speaker, Google Performing Arts Summit (2018)
M.A. Anthropology | The New School
- I focused on the anthropology of theater, anxiety, and data.
- I studied how counting and classification changes the things being counted, whether it’s art, medication, diagnosis, or jobs.
- I built a prototype for a new theater university and I wrote about the current state of adjunct professors.
